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We are currently seeking
to expand the scope of our holdings through the acquisition of
additional commercial properties, the
expansion of our retail concept, and the
opening of up to 30 additional salons
over the next 3 years. Our total revenues for the year, ending
December 31, 2007, were $3.2M; this was
a 76% increase over the $1.8M reported at
year's end in 2006. |
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Our Market Strategies |
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In Real Estate we put our money into
the purchase of underperforming
properties and through the repair and
upgrade of those properties we increase
their value and cash flow potential. |
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At Landis Salons we put our money
into top flight proven health and beauty
concepts that allow us to generate
substantial revenues. |
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At Black Chandelier we put our money
into experienced designers with
signature style and who have proven
themselves in the fashion market in
multiple vertical markets. |
| |
Talented Management |
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CEO, Richard Surber specializes in complex corporate and securities law matters. He graduated from the University of Utah with a Bachelor of Science degree in Finance and then with a Juris Doctor with an emphasis in corporate law, including securities, taxation and bankruptcy. Guy R. Cook currently serves as the Controller for Nexia Holdings, Inc. Mr. Cook is a C.P.A; he holds a B.S. Degree in accounting and an M.B.A. Degree from the University of Utah. He has 50 plus years experience in public and corporate accounting. |
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Brand Equity |
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Black Chandelier and the brand's co-founder
Jared Gold routinely garner the media's
attention (threadbangers.com, WWE, America's Next Top Model, CSI:NY), which have the potential to create lucrative licensing opportunities. |
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Consumer Base |
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The target market for Landis Salon is
70% female and 30% male, seeking
customers with high expectations at a
reasonable cost. The average customer is
expected to visit the salon 7-9 times a year, spending an average of $47 on services and
purchasing $15 of retail AVEDA™ product
with each visit. |
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The Black Chandelier consumer base
has a vary large age range. Female
shoppers vary in age from 15 to 65, and
while their income ranges widely among this
spread, the average is $37,000. This typical consumer is fashion conscious and follows
current trends; they also subscribe to or
otherwise read several fashion oriented
women's magazines. The expanding men's
division has garnered a large fan base in
ages ranging from 15 to 35. These
consumers read weekly entertainment
guides and local underground publications
and fanzines. |
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Competitive Advantage |
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The primary competition for Landis Salons
comes from other salons in the Salt Lake
City area market who offer above-and beyond
customer service; that list currently
includes Lunatic Fringe, Salon Zazou, and
Salon RZ. Although they do not compete in
offering the extra services and products that
Landis provides, we believe that we will be
in competition with large scale cutting
operations such as Great Clips, Supercuts,
and Fantastic Sams as well. |
|
We believe that local competition for
Black Chandelier is Lollabella and JMR; this
assumption is based on their marketing and
customer demographics. Nationally, Black
Chandelier will be competing against Diesel, Urban Outfitters, and Anthropology.
These specialty retailers manufacture their
own goods, as well as sell third party
products; they are nationally marketed and
maintain company operated boutiques in
most major cities. The power of big retailers
is a major challenge to any new designer
and manufacturer; however we believe that
offering specialized products with limited
distribution creates a unique identity for us
among retailers. |
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